Making Speculative Approaches | Making Speculative Approaches – Oxford University Careers Service
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A speculative application involves proactively approaching an employer to seek out opportunities that have not been advertised.

These may be necessary for:

  • Work in employment areas in which vacancies are rarely advertised (eg journalism, broadcasting, publishing)
  • Vacation work
  • Unpaid work experience or work shadowing


Who to contact

Think about who you know – friends, family, tutors – that might help you get in touch with someone in the organisation or sector of interest. At Oxford you also have access to alumni contacts that can be very helpful in this regard – for example through your college alumni office and department. For more ideas about how to develop your network and find contacts, see our webpage on Networking.

Some sectors and organisations may have different recruitment timelines from the traditional “milkround” (which is typically from September – December), so ensure that you do some research on the ideal time to apply.  eg: contact the organisation or try to find out from contacts at what time of year your application is most likely to get noticed.

Top tips

Example Speculative Cover Letter

A speculative application usually consists of a CV and Cover Letter, but could be preceded or followed up with a telephone call. A few pointers:

  • Write to a named individual if at all possible.
  • Download an example speculative cover letter for ideas.
  • Match the tone of the letter to the organisation. For example, a media company may appreciate a less formal approach than a law firm, which is more likely to appreciate a more traditional approach.
  • Careful targeting is far more likely to lead to success than sending out numerous near-identical applications.
  • Research the role, organisation and sector and demonstrate your understanding in your letter. Allow your motivation and interest to come through and you will stand out as a knowledgeable applicant.
  • Clearly and quickly establish what you want and why. If your goal is work experience, don’t cut out any chance that the recipient may be able to offer, say, a work shadowing opportunity. Be clear about what you would be interested in, but don’t close any doors!
  • Make it clear what you have to offer them. You are making a business proposition, and must prepare your case carefully and research the organisation.
  • Suggest that you will follow up your letter by telephone within, say, a week.
  • Follow our standard advice for writing CVs and Cover Letters. For example, tailor each speculative application to the organisation, and demonstrate how your experience and achievements are relevant.
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This information was last updated on 08 September 2015.
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