When to do it
Speculative approaches to employers are useful, and often essential, for gaining:
- Work in employment areas in which vacancies are rarely advertised (eg journalism, broadcasting, publishing)
- Vacation work
- Unpaid work experience or work shadowing
Some sectors recruit more at different times. TV companies, for example, tend not to recruit many people in the middle of winter. Try to find out from contacts at what time of year your application is most likely to get noticed!
A speculative application usually consists of a CV and letter, but could be preceded or followed up with a telephone call. A few pointers:
- Identify your target (see researching employers and talking to people about their jobs).
- Write to a named individual if at all possible.
- Tailor-make each approach, showing how your experience and achievements are relevant.
- Make it clear what you have to offer them. You are making a business proposition, and must prepare your case carefully and research the organisation.
Speculative covering letters
- Match the tone of the letter to the organisation. For example, an advertising company may appreciate a flamboyant, individual approach, especially for creative positions. A law firm is more likely to appreciate a more traditional approach.
- Clearly and quickly establish what you want and why. If your goal is work experience, don’t cut out any chance that the recipient may be able to offer, say, a work shadowing opportunity. Be clear about what you would be interested in, but don’t close any doors!
- Suggest that you will follow up your letter by telephone within, say, a week.
- Then follow the standard format (see covering letters).