Journalism

If you have an interest in the industry, this changing landscape offers a range of opportunities and choice of different types of organisations to work with or you could choose to work independently, creating and distributing your own content.

There are different routes into journalism: a graduate scheme on a national news provider, a postgraduate qualification or freelancing to name three. All will require an enthusiasm for the work and a determination to work in this competitive industry: simply enjoying writing isn't enough. But don't panic: there are plenty of ways you can explore whether you've got what it takes to succeed in journalism while you're at Oxford as we outline below.

 

Using AI in journalism applications 

While employers look for tech-literate graduates, they also expect you to use AI ethically and appropriately. AI is used widely in a wide variety of organisations to speed up processes and improve efficiency according to professionals we’ve heard from at Careers Service's events. But before you are tempted to do the same during an application process, we advise that you: 
•    Check the stance of companies you are targeting. Many have published their policies on AI on their websites.
•    Keep in mind that recruitment teams want you to be honest and authentic in your applications and it is difficult to achieve that if you use AI to draft your answers. In using generative AI, you risk sounding generic and uninteresting.  
•    The view on AI varies hugely between employers. In the Careers Service Annual Employer Survey conducted in May 2025, we asked recruiters: ‘Do you allow or encourage the use of AI tools in the application or assessment process?’. Only 15% answered yes: half of employers replied no, they do not want you to use AI in your applications. 
•    Organisations in this sector hire individuals with good communication skills – have faith in your own skills and be authentic.  
We also recommend that you read the University’s position around AI in teaching and assessment.

AI in journalism  

The use of artificial intelligence in journalism is a hot topic and things are moving at breakneck speed. The National Union of Journalists is working with other unions and is a member of Creative Rights In AI Coalition and holds a seat on the UK government's AI and copyright Working Group. Under the umbrella ‘Journalism by Humans’, the NCJ is committed to exposing fake attribution of content to journalists, inaccurate data in AI generated content and campaigns for greater transparency on the data sources used to inform and train generative AI technologies.

Oxford’s own Reuters Institute for the Study of Journalism is focusing on three main priorities when it comes to AI: evidence, engagement and expansion. It investigates the impact, potential, limitations and use of AI on journalism and in newsrooms.  You can watch and read about its conference findings from March 2025 here.

Similarly, the London School of Economics has launched Journalism AI, an initiative that empowers news organisations to use artificial intelligence responsibly. 

The Press Gazette regularly publishes content on AI in journalism. The Reuters Institute for the Study of Journalism has various podcasts on AI and journalism

Following the above media platforms will help you keep up to date with the impact of AI in the profession. 
 

Sector Summary

To explore an overview of the sector, including entry points, possible roles, and insights from Oxford alumni, download our Guide to Publishing (PDF).

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Finding your niche with so many choices in journalism can seem daunting, however as a starting point, think about the topics you are interested in, eg education, fashion journalism, sports or financial journalism. It’s also helpful to think about the type of journalism you are aiming for:

  • Broadcast journalist
  • Features writer
  • Columnist
  • Opinion writer
  • Magazine journalist
  • Newspaper journalist
  • Sub-editor
  • Freelance writer

A number of Oxford students ask about broadcast journalism in particular. Broadcasting generally encompasses any audio or visual programming that is disseminated to a large audience through radio or television.

Typical employers of journalists:

  • Newspapers
  • Magazines
  • News agencies
  • Websites
  • Radio stations
  • Television companies
  • Periodicals/journals publishers
  • Social media platforms
  • Podcast producers

Freelance and portfolio careers are becoming the norm (as many organisations are seeking to reduce staff costs), so it’s important to consider whether you are potentially suited to the 'freelance' lifestyle – which may include irregular work patterns and a level of financial insecurity.

Skills needed

  • Evidence of your writing ability – if you have published material online or in print this will give you a vital head start when impressing future employers. Develop your online presence through LinkedIn, Twitter, blogging or setting up your own website to use as a portfolio.
  • Resilience – ability to handle criticism and constructively build on it.
  • Ability to deal with intense pressure and very tight deadlines.
  • Self-motivation, drive, determination and a passion for exposing stories and delivering information to the public.
  • Meticulous attention to facts and details, and willingness to do the research.
  • Flexibility – you will work anti-social hours at times. 

For all journalism roles you should be able to:

  • Tell stories fairly, accurately, simply and engagingly, in a way that is accessible to a wide variety of audiences across a range of platforms.
  • Be well informed about current events and able to research topics quickly and effectively.
  • Have the ability to develop and nurture a diverse range of contacts and a keen desire to produce original journalism, driven by a strong sense of curiosity.
  • Be able to stay calm while working under pressure and to remain resilient, flexible and adaptable in the face of rapidly changing circumstances, long shifts and setbacks.
  • Have sound editorial judgement and legal awareness.
  • Be able to draw on creative writing and storytelling skills.
  • Ideally have knowledge and awareness of producing cross platform content and developing ideas.

Getting experience

If you’re still a student, get involved in student media at Oxford. Student publications, including Cherwell, The Oxford Blue and The Oxford Student, and the student radio station Oxide, provide excellent opportunities to gain relevant experience. There are plenty of other student publications both in print and online (such as Isis and The Oxford Scientist) as well as college websites and department publications where you could contribute and gain writing or editorial experience.

Seek out experience on newspapers and magazines local to your home – read our advice about making speculative applications – and scan internship opportunities listed on Journo Resources during the vacation. Getting work experience is not always easy, and while occasionally opportunities are advertised on CareerConnect, you should also apply speculatively to the media that interests you, whether that be food, cycling, fashion or gaming. The key is persistence and perseverance so be sure to follow up any speculative applications you send.

Above all, most editors look for evidence of sustained interest in and a commitment to journalism. Offering articles to local or free newspapers is one way in which you can build up your printed publications file – any employer is going to want to see what you have already been published. Think of ideas for new stories or new angles on familiar stories. Test them out by submitting copy. Pick a specific theme on a topic that interests you and write a regular blog to demonstrate your written ability for different audiences.

Read, watch and listen to the media – you need to be both generally well-informed in current affairs and specifically knowledgeable about the particulars of the newspaper, magazine or station you are approaching. Contact journalists who are doing the kind of job you want to do. At Oxford, join relevant student societies (such as the Oxford Media Society), and attend other student events hosted by organisations such as News Associates and the Reuters Institute for the Study of Journalism.

Getting paid

Internships and summer jobs are governed in the UK by National Minimum Wage law, which means that if you are carrying out activities that class you as a “worker” by the employer, then you should be paid. Full details of Employment Rights and Pay for Interns are published by the government.
If you are undertaking a learning and development opportunity such as a micro-internship, or volunteering for a charity or statutory body, or shadowing or observing, then you may not be eligible for the National Minimum Wage. The organisation may reimburse you for your travel and/or lunch expenses, but they aren’t obliged to do so.
 

You can enter the sector in a number of ways, below are examples of the most popular routes for recent graduates:

  • Taking a postgraduate course in journalism eg: at City University, Oxford Brookes or the National Council for the Training of Journalists (NCTJ)
  • Being recruited into a new graduate training scheme with a newspaper, TV or radio broadcaster e.g. the BBC Journalism Trainee Scheme
  • Building up work experience (often unpaid) with university papers and submitting articles to magazines, newspapers and online publications.

Regardless of which route you decide to take, it’s essential to gain significant (published) writing experience prior to applying for a course or applying to a job, by writing for university/college newspapers, blogs etc. This experience, not only helps to improve your writing skills, but also to build a portfolio of work that demonstrates your abilities to future employers/course providers.

Journo Resources is a useful resource that has information on journalism and media graduate schemes in the UK, awards, freelance rates and salary data.

Newspapers

There are multiple routes into newspaper journalism and there isn’t a 'set' career path. Some people start with regional or local papers, others through graduate schemes, NCTJ qualifications and experience, internships, working at smaller publications and freelancing. In recent years national newspapers that have offered trainee positions include the Financial Times, The Guardian, The Daily Telegraph, the Independent, Evening Standard, The Times, the Trinity Mirror  and the Daily Mail. Some national newspapers do not recruit annually or publicise their schemes, so your investigative skills will be required to track the openings down. Some journalism trainee schemes require candidates to already hold a pre-entry National Council for the Training of Journalists (NCTJ) qualification. Qualifications can be gained via a range of courses available but double check that the course is accredited and, ideally, that it has strong links with employers. 

Magazines

Consumer magazines occasionally advertise for trainee journalists, but few such opportunities will  appear on CareerConnect as most publishers advertise in their own publications or on their own websites, as well as in The Guardian and/or Press Gazette, or recruit people who have undertaken work experience with them first.

Some magazines and journals look for writers with specialist knowledge (often gained as part of a degree) therefore, before applying check whether you need to have a specific degree to be eligible for roles.

Broadcast journalism: TV & radio

Broadcast journalists may begin their careers working as researchers or newsroom assistants, progressing to become on-screen reporters, special correspondents, news presenters, and bulletin or programme editors. They may also move into programme production or management roles, or become journalists, newspaper reporters or writers. Some broadcast journalists may also start their careers working as newspaper or other print press journalists. The BBC, ITV News and CNN run trainee/internship schemes. Visit their websites for more information on closing dates and read our additional sector pages on Music and TV and Film for additional advice.

Press agencies

Independent press agencies – also known as ‘news wires’ – supply general interest or specialist news, features or pictures to news media. There are several leading press agencies, including Agence France Presse (based in Paris), Associated Press and United Press International, Thomson Reuters and the British-based Press Association. See the National Association of Press Agencies for further details. 

Postgraduate courses

There is a wide range of postgraduate courses covering many areas of journalism, including newspapers, broadcast journalism, online and sport. A number of these courses are vocational and can be just as intense as a full-time job. You can find lists on the NCTJ website and on the FindAMasters site. Core subjects of NCTJ courses can include news reporting, journalism e-portfolio, media law and ethics, and broadcast journalism. Optional modules include data journalism, court reporting and sports journalism There are also Master's courses available for those that want to take a more academic approach to journalism. Either way, if you are interested in taking a course try to attend an open day, visit before making an application and a News Associates'  free workshop. Before you embark on further study, ask questions about which organisations students have worked for after graduation, possible bursaries available and how the course is structured and assessed.

Check to see that those courses you are considering are recognised by the relevant training bodies. See the Broadcast Journalism Training Council (BJTC) website for a list of accredited degrees and postgraduate courses in broadcast journalism. You should check with colleges or universities for exact entry requirements.

Some people in the industry view further study as essential experience; others recommend learning on the job. It is useful to talk to any contacts you know (or get to know – you can contact people via LinkedIn) in the industry and seek their views.

The title ‘journalist’ can cover a very wide range of jobs, including music critics, war correspondents, sub-editors, page designers, football reporters, literary and film reviewers, TV, podcast and radio presenters and finance specialists. They write for outlets as varied as The Daily Mirror, the BBC, the New York Times, the Washington Post, The EconomistNational Geographic, Vogue and the New Scientist. However, in many cases, publications are employing fewer full-time journalists and many write on a freelance basis, often writing for multiple publications.

So, it is vital that you:

  • approach any contacts you have
  • use LinkedIn, university and college alumni groups to identify journalists and freelance writers
  • join relevant student societies to attend sector presentations, events and make contacts in the industry

And, as suggested above, build your work experience by writing for:

  • student papers/magazines
  • local papers and free magazines
  • online publications
  • blogs (both your own and comment pieces for other blogs)
  • social media

Nationally-advertised jobs for trainee journalists are often listed in www.journoresources.com and sometimes appear in the Guardian’s media pages online.  The website www.holdthefrontpage.co.uk and www.journalism.co.uk have information on jobs, news and resources for UK journalists, as does the NCTJ jobs board.

It's vital that you keep monitoring relevant job boards as the time frame for applications is often short: see the list of resources at the bottom of this briefing. Always keep your CV, blogs, published work, LinkedIn profile and any cuttings up to date.

Personal branding and your online presence are increasingly important for journalists. The first thing almost any prospective employer will do is Google you; so if your Facebook profile is for social use only, think about whether you want future employers to be able to access all of your content, photos etc. Create a LinkedIn profile and if you have an account on X or Bluesky, be mindful of what you say; think about whether your posts are reflective of your writing interests and would be of interest to a future employer. It is also worth thinking about creating a website where you can showcase your portfolio, or  a blog with links to your published work. 

Our list of external resources below has additional information about where to look for vacancies, further careers advice and industry information.

Recruiters are keen to have a diverse workforce, and many will have policies and processes that are proactive in recruiting students and graduates from diverse backgrounds. An increasing number of recruiters are offering traineeships, internships and insight events that are aimed at specific groups and many are being recognised for their approach to being inclusive employers.

Try the following to discover more about the policies and attitudes of the recruiters that you are interested in:

The UK Equality Act 2010 has a number of protected characteristics to prevent discrimination due to your age, disability, gender reassignment, race, religion or beliefs, sex or sexual orientation. For further information, visit the Equality and Human Rights Commission’s webpage on the Equality Act and the UK Government’s webpages on discrimination.

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