Communications: Advertising, Marketing and PR
Distinct but interconnected fields that work together to promote products, services, or ideas. While they have their unique purposes and roles, they share the common goal of effectively reaching and engaging audiences to achieve business objectives
Communication professionals focus on conveying information, building relationships, and maintaining a positive public image for an organization or brand. Effective communication is essential for conveying messages both internally to employees and externally to customers, stakeholders, and the public. Communication activities include creating content for websites and social media, designing, and circulating external and internal newsletters, and engaging with the public through various communication channels.
Working in advertising involves the process of developing strategies, (e.g. where to place an ad), market research (e.g. who the ad is most likely to appeal to), and producing a creative idea (e.g. copywriting or design). The main goal is to capture the attention of a target audience and persuade them to take a specific action, such as making a purchase Advertising involves developing ad campaigns, slogans, visuals, and selecting appropriate advertising channels, including TV, radio, print, digital media, or outdoor advertising.
Marketing and Market Research
Marketing encompasses a broader set of activities aimed at identifying and satisfying customer needs and preferences. It is the job of a marketer to understand consumer behaviours and market trends to develop strategies that drive sales and brand awareness. Marketing activities include market research, product development, pricing strategies, distribution, branding, and promotional campaigns. Marketers often collaborate closely with advertising, communication, and public relations professionals to implement their strategies.
Public Relations (PR)
Public relations professionals focus on managing an organization's reputation and building positive relationships with the public, media, and other stakeholders. PR is often concerned with maintaining a positive public image and handling crises effectively. PR activities include drafting press releases, organizing press conferences, managing media inquiries, conducting reputation management, and developing crisis communication plans.