Oxford student Chak Yim completed a research and insight micro-internship with the Listen and Learn Research in Hilary 2025
What project did you work on during your micro-internship?
During my time with Listen & Learn Research, I helped undertake qualitative market research for a research project. I carried thematic analysis on conversational data drawn from a variety of online social media platforms (e.g. Reddit, Instagram, Twitter comments/posts); this coding process involved identifying common themes and categorizing the qualitative data based on these themes.
I also performed further analysis based on my findings, finding and noting details like how comments referring to different stages of the consumer process (e.g. purchase intent versus service usage) were much more densely found in certain social media platforms. Finally, I made hypotheses for why the data emerged the way it did, identified the most common themes/problems, and shared possible solutions for combatting some of these identified problems.
What are the lasting impressions of your micro-internship?
I found this micro-internship to be an amazing and insightful opportunity that has exposed me to more real-world work experience. This has allowed me to both hone my professional skills (e.g. communication) and practice work and research outside of academia.
Listen & Learn Research’s emphasis on qualitative data has also given me a rare opportunity to carry qualitative research and thereby broaden my research skills, as I feel most research opportunities I come across focus mainly on quantitative research. The method by which they carried out thematic analysis was also experimental and somewhat different from what I’d learned about thematic analysis – this has given me insight towards how research can be carried out creatively and differently.
Perhaps most valuably, I’m happy to have had the chance to talk to different members of the Listen & Learn Research team, asking for their advice and experiences both within and beyond the scope of the micro-internship (e.g. asking the founder on his experiences related to building the company). The team has been very helpful and approachable, encouraging me to ask questions where I needed and checking in with me throughout the micro-internship.
What advice would you give to future micro-interns?
Apply anyways – even if you don’t think your application will be accepted, or that you aren’t qualified or won’t do a good job, or that none of the opportunities are “relevant enough” to your future career prospects. Beyond decorating your resume, micro-internships are an amazing, time-efficient opportunity to practice applying for roles, hone professional skills, and gain insight towards what you want and don’t want in your future career.
If you do get accepted, take the opportunity to be curious and ask questions – both in how you can work more effectively for the internship, and in what advice/experiences your supervisor may have in career navigation.