The opening paragraph sets the framework for the rest of the statement, think of it as your ‘trailer’. This is where you can grab the reader’s attention or lose it… You might start with a powerful anecdote, a brief narrative of your initial inspiration, or a thought-provoking statement linked to your academic interests.
Main body
Within the main body of the essay you should aim to cover:
Why you want to study this topic or field
Is it a natural extension of your current interests? How did you become interested in this area? Why does it continue to fascinate you? What have you done within your degree or outside of your study to fuel this interest? Would the course provide a step towards a longer-term goal?
Why you have chosen this specific course and institution
Are there particular options or modules that interest you? Is there particular expertise in that department? Has access to specific resources such as museum collections, libraries or laboratory equipment been a factor? Has the reputation (through recommendations or other means) of the course inspired you? Are you attracted by opportunities for collaboration or work placements? Have you attended any Open Days or other visits?
How your experience equips you for the course
Consider the subjects you studied at undergraduate level; your relevant skills (technical, language, computing, research methods); independent study or research; prior (relevant) experience; academic awards and other achievements. The focus here is likely to be on your academic suitability for the course, but if you have relevant work experience or extra-curricular activities that provide further evidence of your interest or ability then include them too. Your non-academic achievements might also provide evidence of project management, resilience, effective communication and so on.
Where the course might lead you
You don’t need to have a detailed career plan, but you do need to show how this course fits in with your general aspirations. Are you intending to continue on to a PhD? Do you have a broad interest in contributing to a particular issue or field, e.g. social enterprise, public policy, human rights, sustainability? Or do you have a more specific goal in mind? How will your chosen course help you to achieve your goals?
Closing paragraph
Use your closing paragraph to summarise your application, return to any themes you introduced at the beginning, and to restate your enthusiasm for the course.